I’m so excited that I can finally share my AVA & VIV Fall lookbook with you! When the brand launched this Spring, I was really honest with both Target and you guys, admitting that while I really liked some pieces, I thought it could be better. When Nicolette, Chastity and I went to HQ, we gave the team our feedback and let them know what we wanted to see for Fall…so when I finally got to see the Fall collection in person, I was so happy to see they took a lot of our direction! I am really impressed with the pieces, from fabric to fit, and I think we can all agree the design is definitely improved. I love the color choices (blush, burnt orange and forest green–swoon!) and especially the prints: the window pane, abstract florals, and brush stroke are all really cute. In Spring, I told them I wanted to see more printed soft pants, so it’s no surprise that those are my favorite! You can see more of my thoughts on the collection in this video we did with A Bullseye View.
This time around, Target sent us the clothing and let us choose our favorites to style and shoot the lookbook ourselves which was really fun. As much as I loved the Spring lookbook, this felt more authentic and now you guys can see how I would really style each piece. Make sure you check out Nicolette and Chastity’s blog posts to see their lookbooks too! The Fall collection will start rolling out in Target stores nationwide (and online!) in August.